trade promotion

trade promotion
1) марк. стимулирование торговли [сбыта, продаж\], продвижение торговли [продаж\] (комплекс методов, призванных увеличить продажи: реклама, конкурсы, распространение образцов, скидки и т. д.)
2) марк. стимулирование (сферы) торговли, стимулирование торговых посредников (маркетинговые мероприятия, направленные на создание спроса на уровне торговых посредников, напр., конкурсы дилеров, торговые купоны, премии дилерам за объемы закупок)
3) эк. содействие развитию торговли, продвижение торговли (составная часть торговой политики, состоящая в стимулировании развития торговли между странами и регионами)

Англо-русский экономический словарь.

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Смотреть что такое "trade promotion" в других словарях:

  • trade promotion — / treɪd prəˌməυʃ(ə)n/ noun the promotion of products to distributors ● The new trade promotion campaign is designed to attract wholesalers in all our areas of distribution …   Marketing dictionary in english

  • trade promotion — A sales promotion designed to gain reseller support and to improve reseller selling efforts. These include discounts, allowances, free goods, cooperative advertising, and push money, as well as conventions and trade shows. See also trade… …   Big dictionary of business and management

  • Andean Trade Promotion and Drug Eradication Act — The Andean Trade Promotion and Drug Eradication Act (ATPDEA) is a trade preference system by which the United States grants duty free access to a wide range of exports from four Andean countries: Bolivia, Colombia, Ecuador, and Peru. It was… …   Wikipedia

  • United States – Peru Trade Promotion Agreement — The United States – Peru Trade Promotion Agreement ( es. Acuerdo de Promoción Comercial Perú – Estados Unidos) is a bilateral free trade agreement, whose objectives are eliminating obstacles to trade, consolidating access to goods and services… …   Wikipedia

  • India Trade Promotion Organization — India Trade Promotion Organisation (ITPO) is the nodal agency of the Government of India for promoting the country s external trade. ITPO, during its existence of nearly three decades, in the form of Trade Fair Authority of India and Trade… …   Wikipedia

  • Andean Trade Promotion and Drug Eradication Act — L Andean Trade Promotion and Drug Eradication Act (« Loi sur l éradication de la drogue et la promotion du commerce andin ») est une loi américaine promulguée le 31 octobre 2002 par l administration Bush dans le cadre de la… …   Wikipédia en Français

  • Panama - United States Trade Promotion Agreement — The Panama United States Trade Promotion Agreement, in Panama called Tratado de Libre Comercio (TLC) entre Panama y Estados Unidos, is a bilateral free trade agreement, whose stated objectives include eliminating obstacles to trade, consolidating …   Wikipedia

  • Trade Act of 2002 — The Trade Act of 2002 (USStatute|107|210|116|933|2002|08|06; USC|19|3803|3805; U.S. Trade Promotion Authority Act ) grants the President of the United States the authority to negotiate trade deals with other countries and gives Congress the… …   Wikipedia

  • promotion — a means of increasing the public s or industry s awareness of a business and its services or goods. Glossary of Business Terms * * * promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an… …   Financial and business terms

  • Trade — This article is about the economic mechanism. For other uses, see Trade (disambiguation). Purchase redirects here. For other uses, see Purchase (disambiguation) Trader in Germany, 16th century …   Wikipedia

  • Trade policy of the United States — United States trade policy has varied widely through various American historical and industrial periods. As a major developed nation, the U.S. has relied heavily on the import of raw materials and the export of finished goods. Because of the… …   Wikipedia

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